Jan 28 2022
Jan 28 2022

How do I Choose the Right Business Name?

Congratulations! Starting your own business in Australia is something you should be proud of. It’s a big, life-changing step that’s sure to be exhilarating.

While you’ll have a lot of work and planning to do to make your business a success, you’ll also have plenty of room for fun. And few things are quite as fun and exciting as coming up with just the perfect business name. You can access free planning templates at MyOffice, all you have to do is register as a new user. Plan your business for success with business plans, checklists, marketing plans, budget planner spreadsheets and more.

It’s a big decision – one that will help you and your target audience visualise what your business is all about.

Your Name Will Act as a Brand Ambassador

Don’t rush to register a business name just yet. Give it due consideration, and come up with at least a few viable options.

Your name will act as your brand ambassador. It will be one of the first things your customers notice, so it will be quite crucial in shaping their first impression of your company.

Your brand or business name is critical if you’re trying to get a new business, product or service off the ground.


People will use it in conversation and through online digital experiences. Who knows, they may even see it brought to life on the back of a bus, a billboard or even television.

Great names give you strong branding potential, high recall and the ability to attract more traffic to your website. The right name can set the tone for your business and help you to be found.

Your business name will likely be stamped on all of your merchandise, website, social media accounts, and more, and once you register it, changing it would be a nuisance. So, make it count.

Research the Competition

People deciding on a business name with a laptop | NAmeCorp

The first step of coming up with a proper business name is researching the competition. There are a few reasons why this is always a good practice.

You’ll learn which names are already taken, so you won’t waste your time trying to register a name you can’t use. You’ll also be able to draw inspiration from your competitors’ names and come up with something uniquely your own. Something that draws attention and sets your business apart from others.

After you’ve thought of a great name, you can easily register it and start turning a profit. Registering a name is nice and easy with Namecorp – we’ll help you every step of the way and answer any questions you may have.

Keep Your Target Customers in Mind

When coming up with a business name, you shouldn’t focus so much on what your preferences are, but rather on those of your target customers.

Dig deep to understand how you want your brand to be represented in the marketplace and who your consumers are, more so, what makes them tick, what gets them excited and what will make them connect with your brand.

After all, it’s their attention you’re trying to grab.

Do a thorough research of your target market. See who your ideal customers are, what their preferences are, their interests, likes, and dislikes. This information can help you develop a complete customer persona which will help you identify the best business name that would appeal to them.

Identify key elements of your products and services, then use these terms to begin creating a business name idea.

Be Creative, but Keep the Name Relevant

Man using a whiteboard | NameCorpFinally, while you get to be creative and unique with your business name, you should still try and keep it relevant to your niche. Taco Bell is a good name for a fast-food restaurant selling tacos, not great for a law firm, for example.

So, keep your name relevant, and follow the best naming practices. As a general rule of thumb, your business name should be:

  • Short and sweet
  • Memorable
  • Easy to spell and pronounce

If it sounds good, then it works

It’s easy to identify a great name when you see it, hear it or engage with it whether it be in person, online, on TV, on a billboard or over the phone.

Great names sounds smooth and make you feel comfortable. There is something about the name that just feels right.

Take a look at these sample world class names that have taken the world by storm: Google, Ford, Apple, Huggies, Ikea.

Saying your new business name ideas out loud will assist in identifying which name rolls off the tongue most smoothly, and which name sounds the best when said aloud. This will give you an idea of how the business name idea would sound if you heard it over the radio, TV or on the phone.

It’s not just about the name. The reality is, any name can be effective when backed by excellent service delivery, marketing strategy and brand development.

Final Thoughts

Naming your business is one of the most exciting steps you’ll need to take. With the help of Namecorp, you can quickly check whether your desired business name is available, and you can register it in just a few clicks.

Contact us and create a business name that grabs attention.

Download the How-to Guide for Naming Your Business Here