Feb 23 2022
Feb 23 2022

NameCorp vs ASIC: How do I Register a Business Name in Australia?

When starting a business within Australia, one of the most critical steps is registering your business name. Without doing this, it's difficult for customers and clients to find, identify, and connect with your organisation. 

With that said, if you've never registered a business name before, it can be not very clear. There are several options, and it can be challenging to know which option makes the most sense for your needs.

This article will go over the two primary options for registering your business name and compare them so that you can decide which is best for your business. 

ASIC Connect

People discussing design options with a laptop | NameCorpThe ASIC, or the Australian Securities & Investments Commission, is responsible for maintaining and managing Australia's financial systems and institutions.

For this reason, it offers a service for new businesses to register their names directly through them. 

This is done through their ASIC Connect service, requiring you to fill out relevant forms and applications online to receive your ASIC registration certificate. This is the most direct way to get your business name registered. At the same time, it can be a complicated process where it's easy to make mistakes. If you haven't used ASIC Connect and the business name registration system in the past, it can be challenging to manage. 

Private Service Provider: NameCorp

Business Owner and Café Worker discussing possible business actions | NameCorpThe other option for getting your business name registered, is to utilise a private service provider. Accountants, solicitors, and online services that specialise in business name registration can help you make the name registration process easy.

Organisations like NameCorp have decades of experience registering business names. This means that they can help keep the whole process smooth and quick.

Additionally, they can save you time to focus on what matters most in your new business by doing the complex parts for you. 

How Registering a Business Name Works

Which Service is Better for My Business?

The easiest way to decide whether you should use ACIS Connect or a Private Service Provider like NameCorp to register your business name is to ask how busy you are. 

ACIS Connect can get the job done. However, it can be frustrating, time-consuming, and easy to make mistakes.

In comparison, organisations like NameCorp are experts in getting your name registered. For only a small additional fee, they can take over the whole process for you, making sure it's done quickly and correctly.

Additionally, NameCorp can provide services like ABN and tax obligation registration, allowing you to get everything you need to be done in one place. 

If you're still unsure about what service is right for your business, you can get in touch with our team here. We'd be happy to help with any questions you have.

Why do I Need to Register a Business Name?

Register Your Business Name Here